Page 25 - MUAJ Profile

24 MU A J C ORE V AL UES

INTEGRITY, RESPECT
INTEGRIT Y , RESPEC T

CREA
TEAMWORK, CREATIVITY
,
MWORK
TEA

TIVIT
Y
EX
EXCELLENCE, & DIVERSITY
,
CELLENCE
DIVERSIT

Y
&
GOALS?
Goal 1: Educate and inform
alumni through multi commu-
nication avenues.

Purpose: To provide effective
communication to alumni.

Objective: To increase MUAJ’s

reach, visibility and engage-

ment capacity by leveraging the Objective: To actively promote Objective: To allow alumni ties in a unique way. We hope to • Spreading the good news of
be one of the most powerful net- malaysian universities and their
most current technology (digital, MUAJ Alumni Association and through various opportunities work of alumni in the world. alumni.
• Supporting and enhancing the
social, mobile, web) to create MUAJ sponsored programs and and avenues of support to display the Pride! Pride also is compli- student experience.
mentary and encompassing of two • Building and sustaining lifelong
an enhanced affinity with the initiatives that inspire alumni to their love and loyalty for their secondary values that emerged— relationships.
community and network. • Harnessing the power of the
community. support the MUAJ financially. universities. MUAJ PILLARS. • muaj network.
Celebrating academic achieve-

Keeping tradition alive.
LAN OF ACTION: Print, LAN OF ACTION: Events, P LAN OF A C TIO N : What is the Alumni Association • ment.
MUAJ APPROVAL LETTER known for?
P Electronic, Social Media, : P Outreach, Involvement Philanthropy, Volunteer,
Approved: July 16, 2020
In-Person Communication more members. Advocacy, Ambassador
Malaysian Universities Alumni Jor- Goal 2: Engage alumni Goal 3: Enrich alumni through MUAJ PRIDE.
dan has been approved by The through insight-driven pro- giving of time, talent and trea- Based on our research, we believe
Ministry of Interior after changing its that Pride is THE word that best
name from the Jordanian Club for grams. sures. defines how grads feel about Ma-
Malaysian Universities Graduates laysia and drives their involvement
into the new name of (MUAJ). Purpose: To provide high- Purpose: To provide giving in MUAJ Association.

Due to COVID-19, MUAJ could not quality programs that offer and service opportunities for Pride is the word that is most
start its activities properly. value to alumni. alumni. strongly associated with our brand.

The dual meaning of pride also
connects to Malaysian Universi-